Google Alerts A free tool that allows you to monitor mentions of your competitors online, as well as any other keywords or topics of interest.
SEMrush: Offers a free version with limited features, including competitive research on up to five domains, backlink tracking, and keyword research.
SimilarWeb: Provides insights into your competitor’s website traffic, including sources of traffic, audience demographics, and popular content.
Ahrefs: Offers a free version with limited features, including backlink research and keyword analysis.
MozBar: A free browser extension that provides instant metrics while browsing websites, including domain authority, page authority, and backlinks.
SpyFu: Provides competitive research on keywords, ad campaigns, and search rankings, with a free version that offers limited features.
Owler: A free tool that allows you to monitor your competitors’ news and press releases, as well as track their funding and employee information.
Social Blade: Provides insights into your competitors’ social media performance, including their follower growth, engagement rates, and content strategy.
Fanpage Karma: Offers a free version that provides insights into your competitors’ social media performance, including engagement rates, post frequency, and content analysis.
BuzzSumo: Provides insights into your competitors’ content strategy, including their most popular content and social media shares, with a free version that offers limited features.
